By the 1920s and 1930s an increasing number of young people were applying custom touches to their everyday transportation and small shops were being established to supply the same work for those who didn't have the time or skill to do it themselves. Either way, the end result was what is referred to as a "custom" car. The cost of this was considerable and a few brave souls undertook the work themselves. In the beginning, a customer would have the original builder or a specialty shop perform the modifications necessary to meet his or her particular needs and wants. Most car owners were satisfied with their vehicles as they came from the manufacturer but for a few, there was a desire to enhance the appearance and/or performance of their automobile to suit their personal tastes. Ĭustom cars have been around almost since the first motorcar took to the road. er: a customized car with a chassis that has been lowered so that it narrowly clears the ground.San Diego Lowriders: A History of Cars and Cruising (American Heritage)
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